Introduction: a pioneering approach
The Human Potential Trust is a British registered education charity. We are pioneers in the psychology of attitude. Our main aim is public education.
Our approach is exclusively evidence-based and highly practical. We have over 30 years of experience applying the psychology of attitude to nature conservation and humanitarian aid work, with outstanding success. Our main aim of education is backed up with research as a secondary official charitable objective.
Two e-learning courses are available from us. They are purposely free-of-charge because we believe in open education for all. One course is for adults, titled Attitude - a deeper approach to "being the best you can be". The second course is for young people: Finding your way - the essential guide to attitude for 11-16s.
There are four main applications:
- Primary, secondary, and tertiary education. The current education system is lacking, failing the younger generations. A deeper approach to education is required. The key to success is attitude, not knowledge alone.
- Personal development. Many people are searching for that “something more”. We know precisely what needs to be learnt and unlearnt. We work on the principle of “Actions speak louder than words”.
- Academic psychology. We are pioneers in the psychology of attitude. Specifically, we have a better understanding of psychological avoidance and its effect on error-focused learning. Furthermore, we have identified the key factors that are crucial for better psychological health.
- Practical effectiveness and efficiency. Businesses, the public sector, and charitable organisations can all benefit from increased competence. The attitude of staff is an untapped potential offering substantial additional capability.
We define “human potential” as follows:
- Human potential is ultimately about the pursuit of individual excellence for the benefit of all. Traditionally, many people have used the term “spiritual development”. When this is properly examined or understood, it boils down to being the best you can be - for the common good. It involves developing unrealised capabilities or capacity, and going beyond self-imposed limitations. Greater meaning or purpose is gained through increased concern for the wider world beyond “me, me, me”.
- Expressed simply, it is about becoming more fully alive or more fully human.
- We recognise the normalised “me, me, me” mentality as the world’s biggest problem.