• Formal education
    • Education: the key to success is attitude,
      not knowledge alone

      The following is especially aimed at those working within primary, secondary, and tertiary education. However, if you are a student aged 11-16 then jump to the last section towards the bottom of this page, which is for you. Likewise, if you are a parent wanting attitude education for your child, please do the same. 

      The old education system, decades ago, wasn’t that good. The present education system certainly isn’t good. There is widespread acknowledge-ment that it needs to improve.

      Let’s immediately get one thing straight. There isn’t an “easy” quick-fix solution. If there was, it would have already been employed. The way forward must involve a deeper approach to education.

      We have identified that the key to success is attitude, not knowledge alone.

      What is wrong with today’s education system?

      If we can’t agree on the problems, we probably won’t get very far in talking about what solutions are possible. So, from our perspective, what are the basic problems?

      • “It’s not my fault.” There is a culture of excuses, not just in schools but in the wider society. “It wasn’t me” or “Don’t blame me” means that no one takes responsibility.
      • “Everyone’s a winner.” No one fails anymore. Standards are lowered. Qualifications are given out like sweeties. There is a resulting lack of pride. The considerable benefits of error-focused learning are ignored because excellence isn’t really the aim.
      • “It’s my right!” Individuals (including learners) are too quick to assert their human rights, conveniently ignoring the associated responsibilities. There is little or no sense of duty. “It’s my right” is commonly used as a means of avoiding reality; the trend is to want to “get away with it.”
      • “I want the ‘easy’ life.” An excessive emphasis on materialism isn’t helping. There is a poverty of aspiration. Image has replaced substance. Smart phones make you “cool”. Sleeping with a footballer provides an easy route to money. Talent shows on television offer instant fame. So why work harder?
      • “Passing the buck.” There is a culture of complaints and scapegoats, with always “someone else” to blame. Teachers are fearful of backlash from parents - and parents who fail to take responsibility for bringing up their own children expect teachers to do it for them. Furthermore, teachers’ unions “protect” their members, but don’t put the educational needs of the learners first and foremost.
      • “Dumbing down.” Expectations are lowered. Discipline and self-discipline have become endangered species. Mediocrity becomes the norm, not excellence. Consequences are ignored. Hypocrisy is blindly accepted. There is the resulting fear of being critical, as you might be ostracised or overlooked for promotion.
      • “Why teach?” There are many good teachers, of course - but, if we are bluntly honest, there are also too many mediocre or poor ones who shouldn’t be in the classroom. We are failing the children by accepting an overall situation that is far from being the best. And the above-mentioned problems aren’t helping to encourage a better standard of teacher into education. This situation is made worse by the widespread knowledge that pupils are commonly disrespectful and unruly. Consequently, many good teachers leave the profession or else find a job in the better schools where discipline and expectations are higher.

      Towards a solution

      Academic knowledge and skills such as literacy and numeracy are, of course, essential to education. Forward-looking educators are also aware of the need for character development; when properly examined, this boils down to the psychology of attitude. Education at its best is preparation for adulthood.

      When we state that the key to success is attitude, what do we mean by “attitude”? We have identified 16 specific factors that combine together to produce a capable psychological approach to life.

      Thinking skills must be developed. Responsibility needs to be identified by the learner himself/herself as a necessary quality. The current poverty of aspiration is grossly inadequate and should be reversed. An evidence-based approach is essential to reduce the excuses of psychological avoidance and, instead, encourage realism. Qualities such as self-honesty and determination need to be nurtured as an integral part of education.

      What we offer

      Two world-class e-learning courses are available, free-of-charge. One is for adults, titled Attitude - a deeper approach to "being the best you can be". So if you're a teacher or other education professional, this is what you need to begin learning about attitude; you can only teach or work with what you already know yourself. The second course, for students aged 11-16, is titled Finding your way - the essential guide to attitude for 11-16s. See the final section below for further information.

      Both courses contain our considerable know-how and experience. They are modular, in PDF format, illustrated, and the all-important content is exceptional. They provide guidance and training in those critical psycho-logical factors mentioned above that add up to an effective attitude that can lead to outstanding performance. 

      We are straight-talking and bullshit-free. We don’t use any clever buzz words or jargon to hide a lack of practical understanding. To us, a “stakeholder” is someone who holds a wooden fencing post whilst another person thumps it into the ground. Likewise, we don’t waffle or seek to make ourselves look clever. We simply and reliably deliver.

      Ideally, everyone involved in both youth and adult education should be equipped with these qualities so as to be able to teach more effectively and lead by example. Email us now for an Introduction to the course for further details. We look forward to hearing from you.

      Why us?

      Why would it be advantageous for you to turn to us for assistance? The simple answer is because we are genuinely pioneering and proud to be different. We are extremely capable. Many people talk about the need for change, but we know how it can be actually achieved.

      Whereas some of our team members have a professional background in formal teaching, others - beneficially - do not. We have been unusually successful for over 30 years in the practical area of nature conservation, running our own nature reserves in Sussex and South Africa. We have also demonstrated our high levels of capability through humanitarian aid in the form of medical care, education, and other project work in countries such as Sudan and Ethiopia for over 25 years. The key to our outstanding success has always been attitude. (Our “sister” charities are directly responsible for the nature conservation and humanitarian work mentioned above.)


      Students, aged 11-16

      We have a dedicated e-learning course for young people, so if you're aged 11-16 this is for you: Finding your way - the essential guide to attitude for
      Attitude is the key to everything. It's what's behind making dreams come true. It's needed for making the world a better place for everyone and everything.

      We've produced this course so that you can access the information directly, without being dependent upon teachers at school to teach it to you. You see, there would be a problem if it was left up to them. They don't know what we know and they haven't done what we've done for the past 30 years. To be honest, they would probably mess it up and get a lot wrong. They can only teach what they already know. The father of one of our team gave us some good advice - and before we share it with you, we should make clear that his former job was director of education, responsible for 600 schools in his region. Before that, he was a teacher then headteacher. And his advice? Bypass the teachers and speak direct to the young people. So we've done just that by producing this e-learning course.

      Email us now at attitudefor11to16s@gmail.com for further details. We look forward to hearing from you.